Sonalika Tractors Hiring: Marketing Department Job

Sonalika Tractors Hiring : Marketing Operations Specialist – International Tractors Limited (Sonalika Tractors) Marketing Department Job

Company: International Tractors Limited (Sonalika Group)
Role: Marketing Operations Specialist
Department: Marketing
Location: Noida
Experience: 2–4 Years
Industry: Automotive / Agriculture Machinery / Farm Equipment

🌾 About the Company

Sonalika Tractors, a flagship brand under International Tractors Limited (ITL), is one of India’s leading and fastest-growing tractor manufacturers. With a strong global presence in over 150 countries, Sonalika has set benchmarks in productivity, innovation, and farmer empowerment. The company focuses on developing world-class agricultural machinery that enhances productivity while being environmentally responsible.

Headquartered in Hoshiarpur, Punjab, and with a corporate office in Noida, Sonalika’s advanced manufacturing facilities are among the most integrated tractor plants in the world. Its commitment to technological advancement, customer satisfaction, and sustainability has positioned it as a leading player in the agri-equipment sector.

💼 About the Role – Marketing Operations Specialist

We are seeking an energetic and detail-oriented Marketing Operations Specialist to join our dynamic Marketing team at our Noida headquarters. The ideal candidate will be responsible for managing marketing campaigns, coordinating events, ensuring seamless brand communication, and supporting sales initiatives across India and global markets.

This role is best suited for marketing professionals with 2–4 years of experience who are passionate about brand management, event coordination, and campaign execution within the automotive or agricultural industry.

📋 Key Responsibilities:

• Coordinate and execute integrated marketing campaigns across print, digital, and on-ground platforms.
• Manage marketing assets and collaterals – from creative briefings and approvals to deployment and tracking.
• Liaise with internal teams, creative agencies, media partners, and event vendors to ensure timely and high-quality campaign execution.
• Coordinate with event agencies and venues for logistics, branding, and on-site requirements.
• Assist in executing seasonal consumer schemes, ensuring materials and communications reach dealers and customers efficiently.
• Maintain project trackers, timelines, and marketing budgets, ensuring transparency and alignment across all stakeholders.
• Support the sales team with brochures, POSM materials, sales kits, and dealer-level marketing initiatives.
• Track campaign spends, help in invoice processing, and ensure cost compliance within marketing budgets.
• Collect and analyze campaign data to prepare performance reports and ROI evaluations.
• Collaborate closely with Product Marketing, Digital, PR, and Creative Teams to maintain consistent brand messaging.
• Support new product launches by aligning communication with product marketing teams.
• Experience in the tractor or implements industry will be a distinct advantage.

🎓 Qualification & Experience Required:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or Communication.
• 2–4 years of experience in Marketing Operations / Brand Coordination / Campaign Execution.
• Strong understanding of marketing workflows, budgeting, and agency management.
• Proficient in MS Office (Excel, PowerPoint) and comfortable with reporting dashboards.
• Excellent verbal and written communication skills.
• Ability to multitask, prioritize, and execute projects under tight deadlines.

🌟 Why Join Sonalika Tractors?

• Work with a globally recognized brand driving innovation in the agriculture and tractor segment.
• Exposure to diverse marketing operations — digital, event, and product communication.
• A collaborative work environment with opportunities for professional growth.
• Be part of a company that values creativity, performance, and results-driven execution.

📩 How to Apply:

Interested candidates are invited to share their updated resumes at:
📧 pratyaksha.mishra@sonalika.com

Please mention “Application for Marketing Ops Specialist – Noida” in the subject line.

🧩 Interview Questions & Answers – Marketing Operations Specialist (Sonalika Tractors)

1️⃣ Q: What do you understand by Marketing Operations in an organization?
A: Marketing Operations involves managing the processes, technology, and data that enable effective planning, execution, and measurement of marketing campaigns. It ensures coordination between teams and alignment with business goals.

2️⃣ Q: How do you ensure a campaign is executed within budget and timeline?
A: By creating a detailed campaign plan, using trackers, monitoring spend approvals, and aligning stakeholders early to prevent last-minute delays or cost escalations.

3️⃣ Q: What tools or software have you used to manage marketing projects or campaigns?
A: Common tools include MS Excel, Trello, Asana, Google Sheets, or ERP systems for budget tracking, and SAP for invoice and expense management.

4️⃣ Q: How do you coordinate with event agencies for brand activations?
A: By sharing detailed briefs, visiting venues when required, ensuring all deliverables meet brand standards, and maintaining continuous communication throughout the event lifecycle.

5️⃣ Q: Describe a time when you managed a cross-functional marketing project successfully.
A: [Candidate should explain a real-life example demonstrating collaboration with creative, sales, and digital teams to deliver a campaign within deadline and budget.]

6️⃣ Q: What are the key metrics you track to evaluate a marketing campaign’s success?
A: ROI, lead generation, engagement rate, brand visibility, conversion rate, and cost per lead (depending on the campaign type).

7️⃣ Q: How would you handle a delay in creative approvals that impacts campaign timelines?
A: Escalate early, propose alternatives, and prioritize deliverables to ensure the campaign launches with minimal disruption.

8️⃣ Q: Why do you want to work with Sonalika Tractors?
A: Because Sonalika is a reputed global brand that combines innovation, technology, and customer-centricity, offering a great platform for marketing professionals to contribute and grow.

9️⃣ Q: How do you ensure brand consistency across multiple marketing channels?
A: By maintaining centralized brand guidelines, reviewing all creative assets, and aligning messaging across print, digital, and event platforms.

🔟 Q: What is your approach to vendor negotiation and evaluation?
A: Evaluate based on quality, cost, and service; negotiate transparently to achieve the best value while maintaining long-term relationships.