Assistant Manager / Deputy Manager – Digital Marketing Job in Sonalika Noida

Sonalika Tractors is inviting applications for the role of Assistant Manager / Deputy Manager – Digital Marketing at its office in Noida.
This opportunity is ideal for marketing professionals with 3–5 years of experience, especially those from the automobile industry, who want to grow in digital brand strategy, online campaigns, and performance marketing.

Job Overview

• Position: Assistant Manager / Deputy Manager – Digital Marketing
• Company: Sonalika Tractors
• Location: Noida, Uttar Pradesh
• Department: Digital Marketing
• Experience Required: 3–5 Years
• Qualification: B.Com / M.Com / MBA (Marketing)
• Preferred Industry: Automobile

This role focuses on strengthening digital presence, executing marketing campaigns, and improving online customer engagement for a leading automotive brand.

Key Responsibilities

Digital Campaign Management

• Plan and execute online marketing campaigns across multiple digital platforms.
• Monitor campaign performance, engagement metrics, and lead generation.
• Optimize paid and organic digital strategies for better ROI.

Brand Visibility & Content Strategy

• Support brand positioning through social media, web, and digital channels.
• Coordinate creative content, promotions, and product campaigns.
• Ensure consistent brand communication across platforms.

Data Analysis & Reporting

• Track KPIs such as traffic, conversions, and campaign reach.

• Prepare digital marketing reports and performance insights.

• Recommend improvements based on analytics and market trends.

Cross-Functional Coordination

• Work with sales, product, and creative teams for campaign execution.

• Align digital initiatives with business growth objectives.

Required Skills & Eligibility

Educational Qualification

• B.Com, M.Com, or MBA in Marketing.

Experience

• 3 to 5 years in digital marketing, preferably in the automobile sector.

Key Skills

• Knowledge of social media marketing, SEO, and paid advertising.

• Ability to analyze campaign data and improve performance.

• Strong communication, creativity, and coordination skills.

• Understanding of brand promotion in competitive markets.

Salary, Benefits & Career Growth

While the salary is not disclosed, similar digital marketing managerial roles in automobile companies generally offer:

• Competitive industry-standard compensation

• Exposure to large-scale automotive brand campaigns

• Growth toward Digital Marketing Manager, Brand Manager, or Marketing Lead roles

• Opportunity to work in a fast-growing automotive organization

Why Join Sonalika?

• One of India’s leading tractor and agricultural equipment manufacturers.
• Strong focus on innovation, branding, and digital transformation.
• Opportunity to work on national-level marketing campaigns.
• Clear career progression in marketing leadership roles.

How to Apply

Interested candidates can apply using the details below:

• Email: pratyaksha.mishra@sonalika.com

• Career Page: Apply through the official careers link provided by the company. 🔗 apply via the Career Page: Apply Here

Send your updated resume with a suitable subject line such as:
“Application for AM/DM – Digital Marketing, Noida.”

Interview Questions with Sample Answers

1. What digital marketing channels are most effective in the automobile industry?

Answer: A mix of search marketing, social media campaigns, video marketing, and lead-generation ads works best to reach potential buyers and improve conversions.

2. How do you measure campaign success?

Answer: By tracking KPIs such as CTR, conversion rate, cost per lead, engagement, and ROI using analytics tools.

3. What is your experience with performance marketing?

Answer: Managing paid campaigns, optimizing budgets, A/B testing creatives, and improving lead quality through continuous monitoring.

4. How do you improve brand visibility online?

Answer: Through consistent content strategy, SEO optimization, influencer collaborations, and targeted advertising.

Frequently Asked Questions (FAQs)

Q1. Who can apply for this role?
Candidates with 3–5 years of digital marketing experience and relevant commerce or marketing qualifications.

Q2. Is automobile industry experience mandatory?
It is preferred but not always mandatory if the candidate has strong digital marketing expertise.

Q3. Where is the job located?
The position is based in Noida, Uttar Pradesh.

Q4. What is the career growth path?
Employees can progress to Digital Marketing Manager, Brand Lead, or Marketing Head roles.

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Assistant Manager / Deputy Manager – Digital Marketing | Noida | Sonalika Tractors | 3–5 Years Experience | MBA Marketing Preferred